Predicting and Changing Behavior

Name: Predicting and Changing Behavior
Brand: Taylor & Francis Inc
SKU: 2204031
Author: USA) Martin (University of Pennsylvania Fishbein

USA) Martin (University of Pennsylvania Fishbein, USA) Icek (University of Massachusetts Amherst.University of Massachusetts Ajzen

Taylor & Francis Inc

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This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social…

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