Pricing, Online Marketing Behavior, and Analytics

Name: Pricing, Online Marketing Behavior, and Analytics
Brand: Palgrave Macmillan
SKU: 2318830
Author: G. Viglia

G. Viglia

Palgrave Macmillan

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Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. Pricing, Online Marketing Behavior, and Analytics covers many different aspects of how online marketing works and its continuous…

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