Principles of Advertising

Name: Principles of Advertising
Brand: Taylor & Francis Inc
SKU: 2266684
Author: Monle Lee

Monle Lee, Carla Johnson

Taylor & Francis Inc

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This new edition updates this exceptional classroom resource, selected as one of Choice magazine's Outstanding Academic Titles for 1999. Presents an intergrated marketing approach that's essential for keeping up with the changing world of contemporary advertising.

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