Psychology of Innovation in Organizations

Name: Psychology of Innovation in Organizations
Brand: Cambridge University Press
SKU: 2341136
Author: David H. (University of South Australia) Cropley

David H. (University of South Australia) Cropley, Arthur J. (Universitat Hamburg) Cropley

Cambridge University Press

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Organizations increasingly need to innovate in order to survive, and this book demonstrates how they can effectively apply the psychology of creativity to business. The authors analyze the nature of innovative products and the processes that generate them, the psychological characteristics of…

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