Reimagining and Reshaping Events

Name: Reimagining and Reshaping Events
Brand: Goodfellow Publishers Limited
SKU: 1785938
Author: Australia) Melbourne Faculty of Higher Education at William Angliss Institute PhD (Event Management Lecturer and Course Leader Jeffrey Wrathall

Australia) Melbourne Faculty of Higher Education at William Angliss Institute PhD (Event Management Lecturer and Course Leader Jeffrey Wrathall, Faculty of Higher Education at William Angliss Ins PhD (Lecturer of Event Management Effie Steriopoulos

Goodfellow Publishers Limited

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Krátký popis

A unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and…

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