Relationship Marketing

Name: Relationship Marketing
Brand: Oxford University Press
SKU: 2200505
Author: Sheffield Hallam University) Mark (Principal Lecturer in Marketing Godson

Sheffield Hallam University) Mark (Principal Lecturer in Marketing Godson

Oxford University Press

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Relationship Marketing provides a detailed and comprehensive look at relationships and how these impact on an organisation. Different types of relationships are considered in addition to the methods that may be employed to maximise the benefits of forming such relationships.

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