Religious Dimensions of Advertising

Name: Religious Dimensions of Advertising
Brand: Palgrave USA
SKU: 2186163
Author: T. Sheffield

T. Sheffield

Palgrave USA

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This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to…

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