Risk-Benefit Perspective on Early Customer Integration

Name: Risk-Benefit Perspective on Early Customer Integration
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 2349416
Author: Christoph Kausch

Christoph Kausch

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

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Customer integration in the early innovation phase has been considered the method of choice in theory and practice. Therefore, management needs to be able to assess in advance whether the involvement of customers will add overall value to each particular innovation project.

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