Routledge Library Editions: Consumer Behaviour

Name: Routledge Library Editions: Consumer Behaviour
Brand: Taylor & Francis Ltd
SKU: 2328082
Author: various

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Taylor & Francis Ltd

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Blending elements from psychology, sociology, social anthropology, marketing and economics, the volumes in this set, originally published between 1936 and 1992, discuss the decision-making processes of buyers, both individually and in groups and how other factors suc

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