Science and Art of Branding

Name: Science and Art of Branding
Brand: Taylor & Francis Ltd
SKU: 2162909
Author: Giep Franzen

Giep Franzen, Sandra E. Moriarty

Taylor & Francis Ltd

Knihu koupíte v 1 e-shopu

Bookshop.cz

6 250 Kč

Není skladem

Do obchodu

Krátký popis

Presents an overview of the thinking about the development of brand strategy. This title approaches successful brand strategy from both the producer and consumer perspectives. It makes distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions.

Zobrazit celý popis

Výběr knih vydavatele Taylor & Francis Ltd