Service Management and Marketing Principles

Name: Service Management and Marketing Principles
Brand: Taylor & Francis Ltd
SKU: 2083555
Author: Jay Kandampully

Jay Kandampully, Australia) David J. (University of Queensland Solnet

Taylor & Francis Ltd

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Krátký popis

This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences.

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