Strategic Brand Management

Name: Strategic Brand Management
Brand: Oxford University Press
SKU: 1872692
Author: School of Management) University of Bath Richard (Professor Emeritus of Marketing and Consumer Research Rosenbaum-Elliott

School of Management) University of Bath Richard (Professor Emeritus of Marketing and Consumer Research Rosenbaum-Elliott, Larry (International Consultant in Marketing and Communication and Visiting Professor at Copenhagen Business School) Percy, Pervan

Oxford University Press

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The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.

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