Strategic Sport Communication

Name: Strategic Sport Communication
Brand: Human Kinetics Publishers
SKU: 1998497
Author: Paul M. Pedersen

Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian, Andrea N. Geurin

Human Kinetics Publishers

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Strategic Sport Communication, Fourth Edition, presents the Strategic Sport Communication Model (SSCM) and details the main components of sport communication: personal and organizational aspects of communication, mediated communication in sport, and sport communication services and support…

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