Strategies for High-Tech Firms - Rao, P.M. (Long Island University

Name: Strategies for High-Tech Firms - Rao, P.M. (Long Island University
Brand: Taylor & Francis Ltd
SKU: 2298116
Author: USA) Post Campus

USA) Post Campus, Joseph A. Klein

Taylor & Francis Ltd

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This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is…

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