Strategy as Practice

Name: Strategy as Practice
Brand: Cambridge University Press
SKU: 2188856
Author: Gerry (Lancaster University) Johnson

Gerry (Lancaster University) Johnson, Ann Langley, Leif Melin, Richard (University of Oxford) Whittington

Cambridge University Press

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Research in strategy has largely migrated to a concern with strategy as that which organizations have, rather than strategy as that which managers do. Strategy as Practice reverses this trend by analyzing what people do in relation to the development of strategy in organizations.

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