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The Contagious Commandments : Ten Steps to Brand Bravery (Defekt)

Name: The Contagious Commandments : Ten Steps to Brand Bravery (Defekt)
Brand: Portfolio
SKU: 1236624
Author: Paul Kemp-Robertson

Paul Kemp-Robertson

Portfolio

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Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance? Contagious, the globally…

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