The Psychology of Attitudes and Attitude Change

Name: The Psychology of Attitudes and Attitude Change
Brand: SAGE Publications Ltd
SKU: 2140425
Author: Bas Verplanken

Bas Verplanken, Gregory R. Maio, Geoffrey Haddock, Andrew Luttrell

SAGE Publications Ltd

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This book explores what attitudes are and how they are shaped, how they influence behaviour, and the scientific methods that are used to understand attitudes and how they change. Introducing the fundamental concepts for understanding attitudes, with a balanced consideration of all approaches,…

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Výběr knih autorů Bas Verplanken , Gregory R. Maio , Geoffrey Haddock , Andrew Luttrell