Unpacking Creativity

Name: Unpacking Creativity
Brand: Cambridge University Press
SKU: 2079791
Author: Paula Perez Sobrino

Paula Perez Sobrino, Jeannette (University of Birmingham) Littlemore, Samantha (University of Birmingham) Ford

Cambridge University Press

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Drawing on the results of empirical research across a number of authentic advertisements from around the world, this book presents a comprehensive analysis of the persuasive power of figurative communication in advertising, and explores their impact on comprehension, effectiveness, appreciation…

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