When Ads Work

Name: When Ads Work
Brand: Taylor & Francis Ltd
SKU: 2249419
Author: David M. Jones

David M. Jones

Taylor & Francis Ltd

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Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to…

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When Ads Work

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