Why It Sells

Name: Why It Sells
Brand: Bloomsbury Publishing PLC
SKU: 2282538
Author: Marcel Danesi

Marcel Danesi

Bloomsbury Publishing PLC

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Guiding readers through the basics of how to interpret ads, this work explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. It is for readers interested in how ads, marketing, and branding take…

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Výběr knih autora Marcel Danesi