Brand Growth Barriers

Name: Brand Growth Barriers
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 2290568
Author: Ralph Kruger

Ralph Kruger, Andreas Stumpf

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

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How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to identify, understand and overcome the barriers to…

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