Brands and Branding

Name: Brands and Branding
Brand: Taylor a Francis Ltd
SKU: 1978887
Author: India) Mumbai Ashita (S.P. Jain Institute of Management and Research Aggarwal

India) Mumbai Ashita (S.P. Jain Institute of Management and Research Aggarwal, USA) University at Albany (SUNY) Suraj (School of Business Commuri

Taylor a Francis Ltd

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Krátký popis

The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior and research methods that every brand manager must be familiar with.

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