Business Marketing Course

Name: Business Marketing Course
Brand: John Wiley a Sons Inc
SKU: 1943904
Author: UK) David (University of Bath Ford

UK) David (University of Bath Ford, Lars-Erik (Chalmers University of Technology) Gadde, Hakan (University of Uppsala) Hakansson, Switzerland) Ivan (University of Lugano Snehota

John Wiley a Sons Inc

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Krátký popis

Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce.

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