Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations

Name: Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations
Brand: Goodfellow Publishers Limited
SKU: 1994544
Author: USA) University of Central Florida Ph.D (Rosen College of Hospitality Management Assistant Professor Ahmet Bulent Ozturk

USA) University of Central Florida Ph.D (Rosen College of Hospitality Management Assistant Professor Ahmet Bulent Ozturk, USA) University of Central Florida Ph.D (Rosen College of Hospitality Management Professor Murat Hancer

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Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital…

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