HBR's 10 Must Reads on Marketing

Name: HBR's 10 Must Reads on Marketing
Brand: Harvard Business Review Press
SKU: 2421945
Author: Martin Roger L.

Martin Roger L., Fred Reichheld, Theodore Levitt, Sandra Matz

Harvard Business Review Press

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Put customers at the core of your business. If you read nothing else on marketing, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you connect better with your established customers, develop offerings that attract new ones, and…

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Výběr knih autorů Martin Roger L. , Fred Reichheld , Theodore Levitt , Sandra Matz