International Cases in Tourism Management

Name: International Cases in Tourism Management
Brand: Taylor & Francis Ltd
SKU: 2342784
Author: Susan Horner

Susan Horner, Swarbrooke John

Taylor & Francis Ltd

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Intended for tutors and students of tourism, this work includes features such as: profiles of individual companies; case studies on destination management and marketing; material on different management functions in tourism, such as marketing and human resource management; and more. It includes…

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Výběr knih autorů Susan Horner , Swarbrooke John