Leisure Marketing

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Krátký popis
Divided into nine parts, this book guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, issues such as globalisation, marketing research and ethics, for example branding and environmental issues, and the future of leisure marketing.

Zobrazit celý popis
Výběr knih autorů Susan Horner , Swarbrooke John

Zobrazit všechny knihy autora Susan Horner, Swarbrooke John
Výběr knih vydavatele Taylor & Francis Ltd

Zobrazit všechny knihy vydavatele Taylor & Francis Ltd
Naše tipy


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