Managing Social Media and Consumerism

Name: Managing Social Media and Consumerism
Brand: Palgrave Macmillan
SKU: 2291344
Author: Rajagopal

Rajagopal

Palgrave Macmillan

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Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.

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