Vydavatelství National Academies Press

Našli jsme celkem 80 knih od vydavatele National Academies Press, které lze zakoupit na e-shopech.
Kniha Assessment of the National Institute of Standards and Technology Physics Laboratory

Assessment of the National Institute of Standards and Technology Physics Laboratory

National Research Council, Division on Engineering and Physical Sciences, Laboratory Assessments Board, Panel on Physics

Cena od 770 Kč

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Kniha Catalysis for Energy

Catalysis for Energy

Division on Earth and Life Studies, National Research Council, Board on Chemical Sciences and Technology, Committee on the Review of the Basic Energy Sciences Catalysis Science Program

Cena od 1 222 Kč

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Kniha Community-Based Flood Insurance Option

Community-Based Flood Insurance Option

Division on Earth and Life Studies, and Medicine Engineering National Academies of Sciences, Division on Engineering and Physical Sciences, Water Science and Technology Board, Board on Mathematical Sciences and Their Applications, Committee on Community-Base

Cena od 1 434 Kč

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Kniha Cross-Cutting Themes for U.S. Contributions to the UN Ocean Decade

Cross-Cutting Themes for U.S. Contributions to the UN Ocean Decade

Division on Earth and Life Studies, and Medicine Engineering National Academies of Sciences, Ocean Studies Board, Committee on Cross-Cutting Themes for U.S. Contributions to the Ocean Decade

Cena od 531 Kč

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Kniha Distributed Arrays of Small Instruments for Solar-Terrestrial Research

Distributed Arrays of Small Instruments for Solar-Terrestrial Research

National Academy of Sciences, National Research Council, Division on Engineering and Physical Sciences, Space Studies Board, Ad Hoc Committee on Distributed Arrays of Small Instruments for Research and Monitoring in Solar-Terrestrial Physics: A Workshop

Cena od 770 Kč

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Kniha Distribution and Administration of Potassium Iodide in the Event of a Nuclear Incident

Distribution and Administration of Potassium Iodide in the Event of a Nuclear Incident

Division on Earth and Life Studies, National Research Council, Board on Radiation Effects Research, Committee to Assess the Distribution and Administration of Potassium Iodide in the Event of, Nuclear Incident

Cena od 1 302 Kč

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Kniha Emergency and Continuous Exposure Guidance Levels for Selected Submarine Contaminants

Emergency and Continuous Exposure Guidance Levels for Selected Submarine Contaminants

Division on Earth and Life Studies, National Research Council, Board on Environmental Studies and Toxicology, Committee on Toxicology, Committee on Emergency and Continuous Exposure Guidance Levels for Selected Submarine Contaminants

Cena od 1 567 Kč

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Kniha Evidence-Based Practice for Public Health Emergency Preparedness and Response

Evidence-Based Practice for Public Health Emergency Preparedness and Response

and Medicine Engineering National Academies of Sciences, Board on Health Sciences Policy, Health and Medicine Division, Board on Population Health and Public Health Practice, Committee on Evidence-Based Practices for Public Health Emergency Preparedness and

Cena od 3 719 Kč

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Kniha Gene Hunter

Gene Hunter

Adele Glimm

Cena od 451 Kč

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Kniha Going the Distance?

Going the Distance?

National Research Council, Transportation Research Board, Nuclear and Radiation Studies Board, Committee on Transportation of Radioactive Waste

Cena od 1 408 Kč

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Kniha Gorilla Mountain

Gorilla Mountain

Rene Ebersole

Cena od 451 Kč

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Kniha Guide for the Care and Use of Laboratory Animals

Guide for the Care and Use of Laboratory Animals

Division on Earth and Life Studies, National Research Council, Committee for the Update of the Guide for the Care and Use of Laboratory Animals, Institute for Laboratory Animal Research

Cena od 1 180 Kč

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Kniha Highway Capacity Manual 7th Edition

Highway Capacity Manual 7th Edition

National Academies of Sciences Engineering and Medicine, Transportation Research Board

Cena od 5 339 Kč

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Kniha How People Learn II

How People Learn II

and Medicine Engineering National Academies of Sciences, Division of Behavioral and Social Sciences and Education, Board on Science Education, and Sensory Sciences Cognitive Board on Behavioral, Committee on How People Learn II: The Science and Practice o

Cena od 1 327 Kč

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Kniha Children's Mental Health and the Life Course Model: A Virtual Workshop Series

Children's Mental Health and the Life Course Model: A Virtual Workshop Series

and Medicine Engineering National Academies of Sciences, Division of Behavioral and Social Sciences and Education, and Families Youth Board on Children, and Behavioral Health for Children a Affective Forum for Children's Well-Being: Promoting Cognitive

Cena od 1 328 Kč

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Kniha Interim Report on 21st Century Cyber-Physical Systems Education

Interim Report on 21st Century Cyber-Physical Systems Education

National Research Council, Division on Engineering and Physical Sciences, Computer Science and Telecommunications Board, Committee on 21st Century Cyber-Physical Systems Education

Cena od 1 009 Kč

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Kniha Intersection of Behavioral Health, Mental Health, and Health Literacy

Intersection of Behavioral Health, Mental Health, and Health Literacy

and Medicine Engineering National Academies of Sciences, Health and Medicine Division, Board on Population Health and Public Health Practice, Roundtable on Health Literacy

Cena od 1 195 Kč

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Kniha Long COVID Definition

Long COVID Definition

and Medicine Engineering National Academies of Sciences, Board on Health Sciences Policy, Board on Global Health, Health and Medicine Division, Committee on Examining the Working Definition for Long COVID

Cena od 638 Kč

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Kniha Long-Term Health Effects of COVID-19

Long-Term Health Effects of COVID-19

and Medicine Engineering National Academies of Sciences, Health and Medicine Division, Board on Health Care Services

Cena od 1 381 Kč

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Kniha Modernizing Probable Maximum Precipitation Estimation

Modernizing Probable Maximum Precipitation Estimation

Division on Earth and Life Studies, and Medicine Engineering National Academies of Sciences, Water Science and Technology Board, Board on Atmospheric Sciences and Climate, Committee on Modernizing Probable Maximum Precipitation Estimation

Cena od 1 063 Kč

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Kniha National Science Education Standards

National Science Education Standards

National Research Council, Division of Behavioral and Social Sciences and Education, Board on Science Education, National Committee on Science Education Standards and Assessment

Cena od 930 Kč

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Kniha Nature's Machines

Nature's Machines

Deborah Parks

Cena od 451 Kč

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Kniha Nutrient Requirements of Beef Cattle

Nutrient Requirements of Beef Cattle

Division on Earth and Life Studies, Board on Agriculture and Natural Resources, Committee on Nutrient Requirements of Beef Cattle, National Academies of Sciences Engineering and Medicine

Cena od 2 655 Kč

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Kniha Nutrient Requirements of Dogs and Cats

Nutrient Requirements of Dogs and Cats

Division on Earth and Life Studies, Board on Agriculture and Natural Resources, National Research Council, Committee on Animal Nutrition, Subcommittee on Dog and Cat Nutrition

Cena od 2 655 Kč

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Kniha Nutrient Requirements of Fish and Shrimp

Nutrient Requirements of Fish and Shrimp

Division on Earth and Life Studies, Board on Agriculture and Natural Resources, National Research Council, Committee on the Nutrient Requirements of Fish and Shrimp

Cena od 2 522 Kč

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Kniha Nutrient Requirements of Horses

Nutrient Requirements of Horses

Division on Earth and Life Studies, Board on Agriculture and Natural Resources, National Research Council, Committee on Nutrient Requirements of Horses

Cena od 2 655 Kč

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Kniha Nutrient Requirements of Small Ruminants

Nutrient Requirements of Small Ruminants

Division on Earth and Life Studies, Board on Agriculture and Natural Resources, National Research Council, Committee on Nutrient Requirements of Small Ruminants

Cena od 2 522 Kč

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Kniha Oil in the Sea IV

Oil in the Sea IV

Division on Earth and Life Studies, and Medicine Engineering National Academies of Sciences, Ocean Studies Board, Committee on Oil in the Sea IV

Cena od 1 992 Kč

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Kniha On Being a Scientist

On Being a Scientist

National Academy of Sciences, National Academy of Engineering, Institute of Medicine, and Public Policy Engineering Committee on Science

Cena od 589 Kč

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Kniha Ongoing Challenge of Managing Carbon Monoxide Pollution in Fairbanks, Alaska

Ongoing Challenge of Managing Carbon Monoxide Pollution in Fairbanks, Alaska

Division on Earth and Life Studies, National Research Council, Transportation Research Board, Board on Atmospheric Sciences and Climate, Board on Environmental Studies and Toxicology, Committee on Carbon Monoxide Episodes in Meteorological and Topographical Pr

Cena od 1 328 Kč

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Kniha Origins, Worlds, and Life

Origins, Worlds, and Life

and Medicine Engineering National Academies of Sciences, Division on Engineering and Physical Sciences, Space Studies Board, Committee on the Planetary Science and Astrobiology Decadal Survey

Cena od 2 391 Kč

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Kniha Pathways to Discovery in Astronomy and Astrophysics for the 2020s

Pathways to Discovery in Astronomy and Astrophysics for the 2020s

and Medicine Engineering National Academies of Sciences, Division on Engineering and Physical Sciences, Space Studies Board, Board on Physics and Astronomy, Committee for, Decadal Survey on Astronomy and Astrophysics 2020 (Astro2020)

Cena od 2 523 Kč

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Jak se budují značky: Co obchodníci nevědí
Jak se budují značky: Co obchodníci nevědí
Byron Sharp
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Pokud na většinu následujících otázek odpovíte „ano“, potom při své práci vycházíte z mnoha mylných předpokladů: Odlišení se od ostatních (diferenciace) je náš nezbytný marketingový úkol. Věrnost zákazníků je odrazem síly, nikoli velikosti naší značky. Levnější je si zákazníka udržet, nežli jej získat. Cenové akce zlepšují průnik na trh, nikoli věrnost zákazníků. To, s kým soutěžíme, závisí na stanovení pozice naší značky (positioning). Masový marketing je mrtvý nebo přinejmenším nekonkurenceschopný. Kupující mají pro nákup naší značky zvláštní důvody. Naši zákazníci jsou specifickým typem lidí. 20 % našich největších zákazníků přináší alespoň 80 % našich prodejů.