Political Marketing and British Political Parties (2nd Edition)

Name: Political Marketing and British Political Parties (2nd Edition)
Brand: Manchester University Press
SKU: 2194009
Author: Jennifer Lees-Marshment

Jennifer Lees-Marshment

Manchester University Press

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Political parties use market intelligence to listen to the public, develop a product to suit and communicate it before the election and in government, raising concerns about treating voters like consumers, how to communicate delivery and managing political parties like businesses. -- .

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