Political Marketing Revolution

Name: Political Marketing Revolution
Brand: Manchester University Press
SKU: 2172158
Author: Jennifer Lees-Marshment

Jennifer Lees-Marshment

Manchester University Press

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'The political marketing revolution' shows how marketing has permeated all political organisations in the UK including the monarchy, media, parliament and education. Politicans, professors and princes use marketing to identify demands and design a product to satisfy political consumers. -- .

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