Power of Corporate Communication

Name: Power of Corporate Communication
Brand: McGraw-Hill Education - Europe
SKU: 2164452
Author: Paul A Argenti

Paul A Argenti, Janis Forman

McGraw-Hill Education - Europe

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Effective corporate communication requires a carefully formulated and implemented program, one that will both craft your corporation's image and protect that image when problems arise. This is a guide for mastering the art - and leveraging the power - of corporate communication.

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Výběr knih autorů Paul A Argenti , Janis Forman