Public Opinion

Name: Public Opinion
Brand: Bloomsbury Publishing PLC
SKU: 2260803
Author: Slavko Splichal

Slavko Splichal

Bloomsbury Publishing PLC

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A survey of the historical roots, theoretical foundations and normative claims of 20th-century conceptualizations of public opinion. It examines research strategies such as polling, the "spiral of silence" model, and the role of the media in the formation and expression of public opinion.

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