Quantitative Models in Marketing Research

Name: Quantitative Models in Marketing Research
Brand: Cambridge University Press
SKU: 2169134
Author: Philip Hans (Erasmus Universiteit Rotterdam) Franses

Philip Hans (Erasmus Universiteit Rotterdam) Franses, Richard (Erasmus Universiteit Rotterdam) Paap

Cambridge University Press

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This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and…

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Výběr knih autorů Philip Hans (Erasmus Universiteit Rotterdam) Franses , Richard (Erasmus Universiteit Rotterdam) Paap