Redefining Global Strategy, with a New Preface

Name: Redefining Global Strategy, with a New Preface
Brand: Harvard Business Review Press
SKU: 2308556
Author: Pankaj Ghemawat

Pankaj Ghemawat

Harvard Business Review Press

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New Tools for Succeeding GloballyWhy do so many global strategies fail--despite companies'' powerful brands and other border-crossing advantages? Because a one-size-fits-all strategy no longer stands a chance.When firms believe in the illusions of a "flat" world and the death of distance, they…

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Výběr knih autora Pankaj Ghemawat