Semiotics, Marketing and Communication

Name: Semiotics, Marketing and Communication
Brand: Palgrave Macmillan
SKU: 2152121
Author: J. Floch

J. Floch

Palgrave Macmillan

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As such it plays an increasingly important role within marketing as marketing is seen in terms of exchange relationships that entail psychological and social, as well as physical and financial meanings. In studying semiotics, marketers can better understand consumer behaviour and how to be…

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