Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

Name: Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program
Brand: McGraw-Hill Education - Europe
SKU: 2240337
Author: Hughes Arthur

Hughes Arthur

McGraw-Hill Education - Europe

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Providing marketing professionals with the most current theories, strategies, and practical advice for 15 years--now fully updated and revised to include digital platforms to expand outreach further than ever

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