Understanding the Hospitality Consumer

Name: Understanding the Hospitality Consumer
Brand: Taylor & Francis Ltd
SKU: 2167715
Author: Alastair Williams

Alastair Williams

Taylor & Francis Ltd

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Presents a different perspective on consumer behaviour in the hospitality sector. This book introduces and explores the role of consumer behaviour theory in the context of hospitality management. It discusses the principles and research of consumer behaviour and illustrates how they are used in…

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Výběr knih autora Alastair Williams