Words that Sell, Revised and Expanded Edition

Name: Words that Sell, Revised and Expanded Edition
Brand: McGraw-Hill Education - Europe
SKU: 1945162
Author: Richard Bayan

Richard Bayan

McGraw-Hill Education - Europe

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A reference for advertising, sales, and marketing professionals looking for the right word to clinch the deal. It lists high-powered words, phrases, and slogans, arranged in categories ranging from 'snappy transitions' to 'knocking the competition', from 'grabbers' to 'clinchers.'

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