Advertising Media Planning, Seventh Edition

Name: Advertising Media Planning, Seventh Edition
Brand: McGraw-Hill Education - Europe
SKU: 2218827
Author: Roger Baron

Roger Baron, Jack Sissors

McGraw-Hill Education - Europe

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Provides insight into the construction of media plans that most effectively achieve marketing objectives. This seventh edition retains all the critical information you need to know about traditional media - including TV, radio, and print - while exploring the media forms, illustrated with major…

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