Philip Kotler

Marketing - 6.vydání

Philip Kotler, Gary Armstrong

Cena od 798 Kč

Marketing 6.0 - Budoucnost ve znamení zážitků

Philip Kotler

Cena od 439 Kč

Marketing Management

Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen

Cena od 1 830 Kč

Chaotika

Philip Kotler, John A. Caslione

Cena od 340 Kč

Framework for Marketing Management, A, Global Edition

Philip Kotler, Kevin Keller

Cena od 2 310 Kč

Marketing for Hospitality and Tourism, Global Edition

Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu

Cena od 2 310 Kč

Marketing Management, An Asian Perspective

Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Chin Tiong Tan, Siew-Meng Leong

Cena od 2 310 Kč

Marketing Management, Global Edition

Philip Kotler, Kevin Keller, Alexander Chernev

Cena od 2 541 Kč

Principles of Marketing

Philip Kotler, Gary Armstrong, Lloyd Harris, Hongwei He

Cena od 2 211 Kč

Principles of Marketing, Global Edition

Philip Kotler, Gary Armstrong, Sridhar Balasubramanian

Cena od 2 541 Kč

B2B Brand Management

Philip Kotler, Waldemar Pfoertsch

Elusive Fan: Reinventing Sports in a Crowded Marketplace

Philip Kotler, Irving Rein, Ben Ryan Shields

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

Philip Kotler, Clayton M. Christensen, Fred Reichheld, Harvard Business Review, Theodore Levitt

Ingredient Branding

Philip Kotler, Waldemar Pfoertsch

Marketing Moves

Philip Kotler, Dipak C. Jain, Suvit Maesincee

Marketing: An Introduction

Philip Kotler, Gary Armstrong, Marc Oliver Opresnik

Quintessence of Strategic Management

Philip Kotler, Nils Bickhoff, Roland Berger

Social Marketing to Protect the Environment

Philip Kotler, Nancy R. Lee, Doug McKenzie-Mohr, P. Wesley Schultz

Stakeholder Approach to Corporate Social Responsibility

Philip Kotler, Francois Maon

Strategic Marketing for Non-Profit Organisations

Philip Kotler, Alan Andreasen