Philip Kotler

Marketing - 6.vydání

Philip Kotler, Gary Armstrong

Cena od 798 Kč

Marketing 6.0 - Budoucnost ve znamení zážitků

Philip Kotler

Cena od 439 Kč

Marketing Management

Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen

Cena od 1 830 Kč

Chaotika

Philip Kotler, John A. Caslione

Cena od 340 Kč

B2B Brand Management

Philip Kotler, Waldemar Pfoertsch

Cena od 1 469 Kč

Framework for Marketing Management, A, Global Edition

Philip Kotler, Kevin Keller

Cena od 2 337 Kč

H2H Marketing

Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz

Cena od 1 028 Kč

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

Philip Kotler, Clayton M. Christensen, Fred Reichheld, Harvard Business Review, Theodore Levitt

Cena od 499 Kč

Marketing for Hospitality and Tourism, Global Edition

Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu

Cena od 2 337 Kč

Marketing Management, An Asian Perspective

Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Chin Tiong Tan, Siew-Meng Leong

Cena od 2 337 Kč

Marketing Management, Global Edition

Philip Kotler, Kevin Keller, Alexander Chernev

Cena od 2 647 Kč

Marketing Moves

Philip Kotler, Dipak C. Jain, Suvit Maesincee

Cena od 881 Kč

Marketing: An Introduction, Global Edition

Philip Kotler, Gary Armstrong

Cena od 2 406 Kč

Principles of Marketing

Philip Kotler, Gary Armstrong, Lloyd Harris, Hongwei He

Cena od 2 234 Kč

Principles of Marketing, Global Edition

Philip Kotler, Gary Armstrong, Sridhar Balasubramanian

Cena od 2 647 Kč

Social Marketing

Philip Kotler, Nancy R. Lee, Julie Colehour

Cena od 3 907 Kč

Transformational Sales

Philip Kotler, Waldemar Pfoertsch, Marian Dingena

Cena od 1 289 Kč

Transformative Marketing

Philip Kotler, V. Kumar

Cena od 750 Kč

Marketing: An Introduction

Philip Kotler, Gary Armstrong, Marc Oliver Opresnik

Kellogg on Branding

Philip Kotler, Alice Tybout, Tim Calkins