Brand Revolution

Name: Brand Revolution
Brand: Palgrave Macmillan
SKU: 2243231
Author: M. Sicard

M. Sicard

Palgrave Macmillan

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Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling…

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