Consumer Psychology for Marketing

Name: Consumer Psychology for Marketing
Brand: Cengage Learning EMEA
SKU: 2153663
Author: Gordon (University of Cardiff) Foxall

Gordon (University of Cardiff) Foxall, Ronald E. (Florida State University) Goldsmith, UK) Stephen (University of Ulster Brown

Cengage Learning EMEA

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Offers a treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. This edition also includes end-of-chapter questions and suggested further reading.

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