Converting Customer Value

Name: Converting Customer Value
Brand: John Wiley & Sons Inc
SKU: 2278093
Author: John J. (Manchester Business School) Murphy

John J. (Manchester Business School) Murphy, Jamie (Manchester Business School) Burton, Robin (Manchester Business School) Gleaves, Jan (Manchester Business School) Kitshoff

John Wiley & Sons Inc

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Krátký popis

A company exists to make profit, and everything it does is merely a step towards that goal. Many are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long term value of a company is perhaps best described as the sum of future profits…

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