Customer Relationship Management

Name: Customer Relationship Management
Brand: McGraw-Hill Education - Europe
SKU: 2169363
Author: Kristin Anderson

Kristin Anderson, Carol Kerr

McGraw-Hill Education - Europe

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As customer loyalty becomes a thing of the past, customer relationship management (CRM) has become one of hottest topics. This book supplies solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are effective, and how to create…

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