Effective CRM using Predictive Analytics

Name: Effective CRM using Predictive Analytics
Brand: John Wiley & Sons Inc
SKU: 2337423
Author: Antonios Chorianopoulos

Antonios Chorianopoulos

John Wiley & Sons Inc

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A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts.

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