How to Sell at Margins Higher Than Your Competitors

Name: How to Sell at Margins Higher Than Your Competitors
Brand: John Wiley & Sons Inc
SKU: 2177827
Author: Lawrence L. Steinmetz

Lawrence L. Steinmetz, William T. Brooks

John Wiley & Sons Inc

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Every business in every industry faces the specter of lower--priced competition. In order to maintain healthy margins, most companies cana t drop their prices endlessly. Instead, they have to find a way to sell their product despite its price. This book offers practical advice and smart tactics…

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