Qualitative Marketing Research

Name: Qualitative Marketing Research
Brand: SAGE Publications Inc
SKU: 2186173
Author: Johanna Moisander

Johanna Moisander, Anu Valtonen

SAGE Publications Inc

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Krátký popis

Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for…

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