Statistical Modeling for Management

Name: Statistical Modeling for Management
Brand: SAGE Publications Inc
SKU: 2183484
Author: Graeme D Hutcheson

Graeme D Hutcheson, Luiz A M Moutinho

SAGE Publications Inc

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The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. This book talks about the most widely used quantitative measurements and…

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Výběr knih autorů Graeme D Hutcheson , Luiz A M Moutinho