Successful Social Media and Ecommerce Strategies in the Wine Industry

Name: Successful Social Media and Ecommerce Strategies in the Wine Industry
Brand: Palgrave Macmillan
SKU: 2371310
Author: Gergely Sznolnoki

Gergely Sznolnoki, Liz Thach, Dani Kolb

Palgrave Macmillan

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This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and…

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